Bank Billboard Campaign

February 25, 1998


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Bank Billboard Campaign
Bank Billboard Campaign
dated February 25, 1998


Bank Billboard Campaign
Record bank profits and record child poverty. Is Canada setting the wrong type of records? That is the question posed by a nation-wide CAW billboard campaign.

Jim Stanford
CAW National Representative




It's immoral and economically irrational for us to tolerate such a gap between rich and poor and with these billboards we are hoping to bring that more to the attention of average Canadians.


Stanford, a CAW economist, points out the banks' key role in getting governments to set polices that favour their bottom line.

Jim Stanford
CAW National Representative
The Banks have been probably the single most powerful lobby group in Canada during the 1990's. When Paul Martin brought down his budgets, they were not budgets first and for most for the Canadian people who elected him, they were budgets for the financial markets on Bay Street, and the banks above all else.

Those budgets have seen banks and financial institutions make record profits year after year. The banks claim they need big profits to protect Canada and its economy. Stanford disagrees.

Jim Stanford
CAW National Representative

They don't really care about the average working Canadian. They care about the value of their paper assets, and it's their preferences for no inflation and high interest rates that have dictated the way our economy is going.
We've got to shift direction and put the needs of average Canadians on top when we are making our economic decisions.


The banks have profited from zero inflation, high interest rates, and government cut backs; while the average Canadian has suffered with high unemployment and a declining standard of living. Stanford says it's time the banks paid their fair share.

Jim Stanford
CAW National Representative

The banks have to give some of that money back to help alleviate the social problems that they have helped cause. And second of all we have to break that link. We've got to have social policies that are designed for all Canadians, not just for a rich elite.

In order to get the government to do the right thing; the CAW is trying to mobilize public opinion. The billboard campaign is geared to make Canadians question what is going on and eventually put pressure on the government to change the right wing direction of their economic policies.

CAW "Fighting Back Makes a Difference."


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